You have the opportunity to engage and enchant your audience.
When you tell your stories, you also share your values and who you are as a person.
It’s not a sales gimmick either. It’s genuine.
Compelling content gives you the opportunity to:
- Strengthen your profile
- Position yourself as an expert in your field
- Expand your influence
- Generate more leads
- Increase your rankings in search engines
- Garner more web traffic
- Increase your social proof
I guess that’s what I love about writing the most. I’ve seen the difference it’s made to small business owners in Kitchener, Waterloo, Cambridge and Guelph.
Sharing your stories allows you to influence and inspire.
Your client has questions. You have answers.
Are you answering your client’s questions? They are searching for solutions to their problems.
This is where a blog really shines. Blogging gives you the chance to really get to know your audience and vice versa.
Ultimately, your blog will become your ‘brand’–demonstrating to your readers why they should work with you.
And it’s because of who you are.
Hire me as a Writer, or ask for a consultation.
The most important thing I’ve learned is that there is nothing really new in the marketing world– it’s all been borrowed or re-created. The most freeing thing about understanding that is, is simply that it dissolves competition.
You don’t have to compete; you need only create.
Isn’t that a lovely ‘aha’ moment? It was for me and it will be for you, too.